Citi’s global entertainment program gives cardmembers year-round access to over 11,000 of the most sought after cultural experiences across music, sports, culinary, comedy and theater. As Citi’s social agency of record for global entertainment, the team develops and executes a social and content program that maximizes the value of Citi’s prominent partnerships, drives awareness, and evolves consumer perception of Citi from a global bank to a leading player in culture and entertainment.
Below are some of the highlights from our collaboration.
