Popular Japanese toy manufacturer TOMY was putting the finishing touches on a new line of wireless fighting robots and was looking for a partner that could bring an action-packed edge to their new toy’s stateside release.
Built on the principles of blockbuster movie marketing, my creative director and I approached the campaign in two phases: an attention-grabbing teaser experience to generate interest, followed by a wider informational campaign to showcase product information and in-depth tutorials. Working as the lead (and only) art director and senior designer, it was my job to bring the Battroborg's world to life through the digital experience.
The next generation of battling starts here, with Battroborgs®. Watch as these heavy hitting remote-controlled robots duke it out in the ring. Sparks fly in this epic detailed 3D teaser.
Find out more here: http://www.battroborg.com/#content/en/whatare.html
CREDITS:
Production Company: Nathan Love
Executive Producer: James Braddock
Head of Production: Derrick Huang
Creative Director: Joe Burrascano
Director: Jim McKenzie
Character Modeling: Brett Porter
Additional Character Modeling: Eric Cunha
Character Texturing: Triston Huang
Rigging: Brett Porter
Animation: Brett Porter, Darren Chang
Environment Modeling, Texturing and Layout: Brett Porter, Triston Huang
Lighting and Rendering Lead: Natasha Saenko
Lighting and Rendering: Triston Huang
Compositing Lead: Kristjan Zaklynsky
2D FX: Kristjan Zaklynsky
